The Loved. Initiative was formed during October 2020, suicide prevention awareness month with a faux leather wrist cuff featuring the semicolon. It encourages the wearer to keep writing their story, when it would be easier to end the sentence.
From there, the project has grown to encompass a larger collection of bracelets that have encouraging messages. “You are loved.”
With Pride month upon us, we also wanted to show that we are allies of the LGBTQ+ community with rainbow themed wrist bracelets.
You will find the “You are Loved.” And the semicolon, as well as a new edition “You matter.”
As with all of the bracelets created under “The Loved. Initiative” project, one will be donated for every one purchased.